marketing.

my spanking new sparkly "moo" cards. aren't they lovely?

in my multiple daily check-ins on twitter, i came across rena tom's blog - where one of her contributors, tara swiger, posted a thought provoking article on "how to make time for marketing". marketing is something that i constantly struggle with, seeing has how having a full time job, juggling motherhood, and running a household tends to take up a good chunk of my time.  however, my little sideline jewelry making venture is something that i would love to expand and grow, and i know that marketing has a lot to do with it.

the thing that struck me most about ms. swiger's article is the fact that she emphasizes that if you don't have enough business, you have to make time for marketing.  which made me think about what i have been doing that has been effective, and that i can make time to do everyday.  also, making myself accountable to someone (other than the mini or the husband or the new baby) can help keep me on track - i know that for me, putting it out there most of the time keeps me goal focused.  while i am not the best marketing person out there, and this is definitely new territory for me, i can't afford to NOT do it, you know?

off to analyze what i do and how i waste my time... it's going to hurt, i'm sure!  but a great holiday season in sales might just be the reward i can reap...

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two of a kind.

in with the new...

and out with the old!

i have been trying to retake some of my "old" product photos as i go since i feel that my workmanship and style has changed a little over time - plus i am loving the more "rustic" feel of the windowsill background.  the skinny stacking ring set of two is definitely done more justice in the new photo (1st one) than the original, in my opinion!   although there isn't much difference between the two products, the texture in the background of the 1st photo is definitely more interesting than in the 2nd, and also shows off the great texture of the rings. 

the secret is to have stunning photos and great product descriptions and i try my hardest to have both - but it is definitely a learning curve. 

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