marketing.

>> Friday, October 12, 2012

my spanking new sparkly "moo" cards. aren't they lovely?

in my multiple daily check-ins on twitter, i came across rena tom's blog - where one of her contributors, tara swiger, posted a thought provoking article on "how to make time for marketing". marketing is something that i constantly struggle with, seeing has how having a full time job, juggling motherhood, and running a household tends to take up a good chunk of my time.  however, my little sideline jewelry making venture is something that i would love to expand and grow, and i know that marketing has a lot to do with it.

the thing that struck me most about ms. swiger's article is the fact that she emphasizes that if you don't have enough business, you have to make time for marketing.  which made me think about what i have been doing that has been effective, and that i can make time to do everyday.  also, making myself accountable to someone (other than the mini or the husband or the new baby) can help keep me on track - i know that for me, putting it out there most of the time keeps me goal focused.  while i am not the best marketing person out there, and this is definitely new territory for me, i can't afford to NOT do it, you know?

off to analyze what i do and how i waste my time... it's going to hurt, i'm sure!  but a great holiday season in sales might just be the reward i can reap...

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